Press

Resistance to change doesn’t always show up in your team like you think it does. Jessica Carroll is an executive who has driven multiple digital transformations as a CIO and Chief Customer Experience Officer. The same lessons that apply to “going to the cloud” also apply to digital transformation and how to use AI in 2023. In this episode we discuss how it’s easy for the leader to think their teammates are resisting, but they really might just need more information; think about the problem from a different perspective; or need to wrap their head around the project in a way that’s different from you.

 In this interview, Jessica Carroll discusses her chapter on Customer Engagement in the book Digital Transformation Demystified.

What are the threads of a customer-first culture that are necessary during the digital transformation?  

Jessica Carroll shares her background and touchpoints that provide the bedrock for her professional specialty. This episode speaks to the C-Suite community about building the correct framework to support successful client-partner programs. 

Jessica Carroll of Acuative joins host Jeff Ton for a discussion about engagement. What drives customer engagement? How does employee engagement relate to the customer experience? Jessica shares her thoughts on the three pillars of engagement the customer experience, the employee experience, and marketing. We also dive into digital transformation and how these three pillars are an essential part of driving transformation.

Acuative announced today that CRN®, a brand of The Channel Company, has named Jessica Carroll, Chief Experience Officer, to the Women of the Channel list for 2024. 

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Every year, CRN highlights women from vendor, distributor, and solution provider organizations whose vision and leadership have a beneficial influence on the technology industry. The CRN 2024 Women of the Channel honorees are creative, strategic leaders who show ongoing commitment to using their skills to innovate and drive success for their partners and customers.